(https://ipaatti.us)
Duration : Four months.
About the Client
Given a specific niche, it becomes a challenge to drive the campaign in accordance with the appropriate cause. Ipaati.us is a language specific online store entertaining and educating the children of the age groups of 2 to 10 years. Our client has devised a unique program to educate them and get them to enjoy learning alongside.
Our Challenge
The major challenge and also an opportunity for us was to deal with a client who was himself well versed with the online marketing and advertising industry. It becomes a tough task when a specific language audience is to be targeted. We created an inflow of the demanded language specific traffic to the website. We optimized the website in such a manner to eliminate the error the users faced in the mobile interface.
Solutions
Website Optimization – improved from an optimization score of 49 to 78
Generating language specific traffic for the Website
Website content optimization
Improved response after 4 months from zero organic base to one download in 3 days.
Keyword ranking: 5 keywords on the first page and 8 keywords on the second page
Client’s Feedback
The client has appreciated seeing the response that he is getting download hits after every 3 days and also wants to work on the APAC region and create concepts for that.
