Approximately 46 websites are created every second on the internet, and each of them wants to be at the top of the SERP. However, 96.55 percent of content on Google doesn’t get any traffic. What could be the potential reasons behind this?

In this content, we will read about the several factors that contribute to this phenomenon and how we work as a professional SEO company that can help you address the issues.

Why is Your Website Not Getting Traffic?

Google uses about 200 factors in its algorithm to rank a website. Contents that are up to par are more likely to get ranked; the rest get buried under these pages. Let’s check the most prominent ones:

• Content Quality and Relevance: When the content is not copied and has crisp information about what the user is looking for, it will have a tendency to get traffic. Some websites are so clumsy that whenever any user enters them, they cannot figure out how to crawl in due to their poor responsiveness.

• Page load speed: When a user searches for anything on the internet, they have a lot of options to choose from in search results. 9% of users close the window when it takes about 2 seconds to load, and this rate is increased to 38% when the page load time is 3-5 seconds.

• Backlinks: It creates credibility and trust when backlinks to high-authoritative websites, like any professional SEO company or leaders of industry, are added. These additions signal to the search engines that your content is endorsed by reputable sources and make it valuable.

• SEO: Unless a website is optimized following the guidelines of SEO, it is unlikely to perform well in search engine rankings. Optimization involves various elements, including keyword research, on-page and off-page SEO, technical SEO, and user experience enhancements. 

Properly optimizing a website ensures that search engines can crawl and index its content effectively, making it easier for users to find it through relevant search queries.

Why Do You Need DM Tech Labs, a Professional SEO Company to Grow Your Digital Presence?

As the number of contents on the internet increases with time, so do the strictness and strategies of the platform’s algorithms. It generally requires hard work and expertise to crack all the foundations of SEO. 

For this reason, some rely on payrolling an in-house SEO team, whereas you may reach out to us as we are the best professional SEO company assisting businesses.

As of 2023, most companies, about 69%, are investing in search engine optimization (SEO) services to improve their online presence. However, 19% of companies aren’t using SEO at all, and 12% are unsure whether they should use it.

For businesses considering their options, whether to build an in-house team or hire our professional SEO company, it’s essential to weigh factors such as budget, expertise, and long-term goals. 

An in-house team offers more control and potential for tailored strategies, while outsourcing to a company can provide access to a broader range of expertise and tools.

Here’s What You Can Expect from a Professional SEO Company Like DM Tech Labs:

• With our experience in auditing, we can tell you what’s lacking in your website or in your SEO strategy.

• We, as a professional SEO company, can bring good knowledge of how to use effective keywords and optimize on-page and off-page content to ensure that search engines can effectively index and rank your site.

• We can keep up with traditional and emerging algorithms to make sure your website remains unaffected by changes in search engine ranking criteria.

• We make sure that your content creation, relevance, and consistency are up to par, which not only helps in meeting SEO standards but also builds trust with your audience and encourages higher engagement and retention rates.

• We, as a professional SEO company, can address the strengths and weaknesses of the online presence and create effective strategies that can include competitor analysis, link building, tracking, and reporting.

For all your SEO expectations, DM Tech Labs stands as a prime choice. With our amazing marketing experts and SEO professionals, you will be integrating your strategies with the latest technologies that enhance your online presence, drive targeted traffic, and boost your search engine rankings.

Future Trends in SEO and How Professional SEO Companies Adapt

As search engines become more sophisticated, companies are developing new tools and technologies to enhance the effectiveness and efficiency of their SEO services. Here are some key trends in SEO, according to which SEO companies are responding.

• Artificial Intelligence and Machine Learning

AI and ML algorithms are becoming better at understanding user intent, due to which you are able to see search results that are more relevant to you. Using this as an opportunity, our professional SEO company focuses on optimizing content for semantic search, which involves understanding the context and meaning behind keywords.

• Voice search optimization

In 2024, most Millennials in the US (61.9%) will use voice assistants on their phones or other devices at least once a month. Gen Z is close behind with 55.2%, and Gen X follows with 51.9%. In comparison, only 31.5% of Baby Boomers use voice assistants.

As many users are using voice commands for search queries, companies are optimizing their content for natural language queries and featured snippets while focusing on long-tail keywords to improve visibility.

• E-A-T (Expertise, Authority, Trust)

Google has introduced this as one of the most important aspects on which content is getting ranked. With this intervention, a professional SEO company like us strategizes our work to achieve these requirements. We focus on creating high-quality backlinks that are crucial for establishing authority and a positive user experience, like site speed and navigation, to create a trustworthy impression.

• Data-driven SEO

We utilize tools and technology that are beneficial for tracking website performance and pinpointing areas needing improvement. Also, with these tools, we implement strategies like A/B testing, keyword research, analysis, and reporting to enhance their efficiency in doing these works.

• Mobile-First Indexing

With the surge in mobile device usage for internet access, search engines like Google have shifted their algorithms to prioritize the mobile version of websites for indexing and ranking. Keeping this in mind, we as a professional SEO company ensure your websites are optimized for mobile users, which includes having a responsive design, quick loading speeds, and accessible content.

Conclusion

The Internet provides an equal opportunity for every size of company to expose themselves in front of a huge audience base. Companies that follow the right strategies while maintaining the ranking guidelines have the ability to avail themselves of great benefits from the platforms.

Companies that invest in understanding their target demographics, optimizing their content for search engines, and engaging with their audience across various channels stand to gain not only increased traffic but also enhanced brand recognition and customer loyalty. 

Whether it’s by managing an in-house SEO team or outsourcing the work to a professional SEO company, those who can adeptly navigate these tools and trends will unlock substantial rewards, including greater market reach, accelerated growth, and a competitive edge that might otherwise be elusive.

If you are the one looking to outsource your work to a company, you are in the right place. Get started with DM Tech Labs, where our expert team is dedicated to optimizing your online presence and driving amazing results.  Contact us today to discover how we can support your business’s growth and success in the competitive online landscape.