For a business owner, there is a constant search for optimizing your website traffic and visibility. However, have you ever thought about the technical side of your website and what can be done to your search engine optimization?
In other words, technical SEO is one of the key factors in the success of any digital marketing, which shouldn’t be underestimated or treated differently.
The fate of your business is dependent upon the website’s visibility and reputation. In this blog, we will explain the importance oftechnical SEO and how a technical SEO agencylike DM Tech Labs can help you identify your website’s potential by fixing technical issues that are holding your website back.
What is Technical SEO?
Technical SEO is the skills used to adapt the technical properties of a website to improve the rank, credibility, and indexing of the website by search engines. For example, it covers things like:
- Website’s speed,
- Website’s mobile friendliness,
- XML sitemaps,
- and Schema markup.
Although technical SEO service may appear technical & complex, understanding its importance and its effect on the performance of a website is really important.
How Come Technical SEO is Vital?
No matter how much you’re obsessed with getting your website to be discovered on engines like Google. A technical SEO service needs to be a part of your plan. The magic that pulls your site into people’s eyes and brings it up the rankings is all in that hidden world.
Here’s why it matters:
- 1- Faster Loading Speed: “A study by HubSpot shows that websites with loads fast had a 25% higher rate of conversion.” Search engines love fast websites. High page-rendering time can lead visitors to leave before actually seeing the content. Whereas a faster website results in a better user experience and better ranking of the website.
- 2- Mobile-Friendliness: Current mobile internet penetration is also much higher than ever before. Google prioritizes websites that are mobile-friendly. It guarantees your site to look good on any device.
According to Google, “61% of mobile users are unlikely to return to a website that is not mobile-friendly.” Thus, mobile-friendly sites are trending more in the market!
- 3- Crawlability and Indexing: In Google, automated programs (bots) “crawl” your web content and figure out how to rank it. However, if the search engine cannot quickly look at your site or if your site becomes impossible to understand, your website will get a low position. Technical SEO helps search engines crawl your site effectively.
- 4- Better User Experience: Clout URLs, navigational, and rapid navigation pages make it simple for visitors to find your website. Happy users stay longer, and Google notices that.
As per Stanford Web Credibility Research, “75% of users admitted that they make judgments about a company’s credibility based on their website’s design and details.” Supporting the claim above!
- 5- Fixing Errors and Broken Links: The presence of broken links, missing content images (404 errors), or slow page rendering causes users an unpleasant experience. Technical SEO can identify and resolve these problems and thus maintain a smooth and errorless website.
Common Technical SEO Services Mistakes to Avoid
Technical SEO small mistakes are harmful to website ranking. Here are some common errors you should avoid:
- 1- Slow Website Speed: Nobody likes waiting for a website that loads slowly. If your site takes too long to load, users may bring the connection down before the site even loads. Search engines like Google favor faster sites. So, speed is the key!
- 2- Poor Mobile Responsiveness: Since the greater part of the web is accessed using mobile devices, a webpage must be mobile-ready.
However, if the website is non-responsive toward mobile devices, it will severely affect the user experience and, in turn, affect the search engine ranking.
- 3- Duplicate or Thin Content: Google does not like duplicate content, and thin content does not improve site ranking. Focus on creating content that is original, valuable, and high-quality helps to improve search ranking.
- 4- Poorly Optimized Images: Large, poorly optimized images can slow down your site and hurt your website and your users’ experience. Make sure your images should be sized and compressed to ensure quick loading without lacking quality.
Why You Should Work With Our Technical SEO Agency or Consultant?
Working with a technical SEO agency or consultant is an important step in your overall journey to getting great rankings and site performance. Here are some of our benefits:
- 1- Expertise: Technical SEO can be very complicated. And many technical details may remain unseen. Our SEO specialist is fully equipped to identify and solve issues that might be holding back the ability of your site to rank as it should. We have the knowledge and skills to manage all the technical aspects.
- 2- Save Time: SEO is a business of constant updates and can be very time-consuming, even for those who do not have a concept of what a developer is on the internet. These things will be covered by an experienced SEO consultant like DM Tech Labs for you to save time and help you focus on other important aspects of your business.
- 3- Better Results: Working with an expert allows you to expect improvement in your website’s SEO rankings, which can increase organic traffic. Excessive traffic provides more opportunities to turn visitors into customers or leads.
- 4- Cost-effective: Hiring our SEO team can be affordable and the best investment you can do for your business. However, working with a consultant or agency can be a cost-effective option as it provides high-level expertise at a much lower price.
- 5- Access to Specialized Tools: SEO agencies and consultants have access to advanced tools that can analyze your website and discover problems such as crawl errors or slowness. These tools assist them in providing your website with better performance and better SEO.
What Services Do Our Technical SEO Consultants Offer?
Technical SEO agencies or consultants like DM Tech Labs can provide multiple services to enhance your search engine ranking on the web. Here are some of the services:
- 1- Technical SEO Audits: We do a technical evaluation of your website’s technical elements to spot areas of improvement.
- 2- Website Speed Optimization: We make your website load faster to improve user experience and search engine ratings.
- 3- Mobile responsiveness: We ensure your website is mobile-friendly and improve the user experience on any device.
- 4- XML Sitemap Creation: We develop and submit XML site maps to enable search engines to discover the breakdown of your website.
- 5- Schema Markup Implementation: We implement schema markup to tell search engines what information and context a website contains.
- 6- Website Architecture Optimization: We refine your site’s architecture for better crawlability and search engine indexing.
Selecting the Right Technical SEO Agency or Consultant
When choosing to hire a technical SEO agency, you should consider these points:
- 1- Experience: Search for an agency or consultant that specializes in technical SEO.
- 2- Expertise: Check that the agency or consultant has the ability to design the site.
- 3- Transparency: Locate an agency with open reporting and disclosure.
- 4- Results-driven: Choose an agency or consultant that focuses on real and measurable results.
- 5- Case Studies and Testimonials: Seek an agency or consultant who has case studies and references from previous clients.
- 6- Certifications: Check that the agency or consultant is appropriately licensed and certified, like Google Analytics.
Conclusion
If you are struggling to optimize your website performance in terms of SEO ranking and traffic volume, then technical SEO might be your answer.
With the help of a technical SEO agency or consultant like DM Tech Labs, you can find and address technical problems that are interfering with your site performance and hike your SEO presence.
At DM Tech Labs, we are dedicated to helping businesses like yours succeed with technical SEO. If you need an honest partner to assist you in boosting your website’s technical strengths and increasing your website’s traffic. Contact us now to discover more!
