THE FAMILY GAME ROOM CASE STUDY

(https://thefamilygameroom.com/)

Duration – Campaign: July 14-30, 2025

About the Client

The Family Game Room has been an e-commerce retailer specializing in premium home entertainment products since their establishment. They focus on high-quality game room furniture, including pool tables (American Heritage, Plank & Hide brands), shuffleboard tables, foosball tables, air hockey tables, table tennis tables, pub tables, bar stools, home bars, and game room accessories. The brand targets high-income homeowners, families, and entertainment-focused customers across the United States, positioning themselves as a premium provider of space-saving, multi-functional game room solutions.

Solutions

Executed strategic Google Ads campaign with Shopping and Display components
Implemented precise geographic targeting across 10 states and premium cities
Optimized audience targeting using affinity audiences (Home Decor Enthusiasts, Do-It-Yourselfers, Game Room Fans), in-market segments (Home Improvement, Game Room Furniture, Billiards Equipment), and custom segments
Created remarketing campaigns for website visitors, cart abandoners, and product viewers
Achieved exceptional cost efficiency with $0.09 average CPC
Generated 31,410 impressions and 2,555 clicks with 8.13% CTR
Delivered 16 conversions (add to cart) and 5 purchases from $233 ad spend
ROAS Calculation:
ROAS = Revenue / Ad Spend = $15,179 / $233 = 65.15x
ROI Calculation:
ROI = [(Revenue – Ad Spend) / Ad Spend] × 100
= [($15,179 – $233) / $233] × 100 = 6,414.16%

Client’s Feedback

We achieved exceptional results with $15,179 in revenue from a modest $233 investment, delivering an outstanding 65.15x Return on Ad Spend (ROAS) and 6,414.16% ROI. The campaign successfully targeted premium customers in high-income markets, demonstrating strong market demand for luxury game room furniture. The high-value, low-volume purchase pattern validated their premium positioning strategy and established a scalable framework for future growth.