With the fact that viewers retain 95% of the information they get from watching any video, whereas it’s just 10% for what they read, video marketing is one of the prominent choices for business now a days. 

However, standing out with your content in this competitive scenario becomes difficult without professional help. In this blog, you will read about the trends in video marketing and the way DM Tech Labs is utilizing it.

Trending Video Marketing Strategies Utilized by DM Tech Labs

By 2024, 91% of businesses will be using video in their marketing, showing how important it is for promoting their products and services. Let’s read what’s latest going on:

• Social Media Videos

Platforms such as Youtube, Instagram, Facebook, TikTok, etc. are the most popular places where people watch videos. According to data, people spent an average of 17 hours per week watching videos on the internet in 2023. With so many eyes moving to video-first platforms, it provides a great opportunity for marketers to present their offerings in an engaging way. 

We utilize this opportunity with great creativity and planned strategies. We understand the impact of different types of video formats utilized in video marketing, and with a deep understanding of digital marketing and content presentation, we help you to receive maximum engagements. 

• Short Form of Video

While the latest update by Youtube on monetization regarding watch time requirements has pushed creators to create longer forms of content more. However, with the strong influence of the short form of videos, it is important to create these while catering to the demand of the public. In 2024, 81% of people are more likely to see short videos from the brands.

With the fact that long-form videos are comparatively easier to create than the short ones, as it is easy to elaborate like a story, but it is a bit complex when it comes to giving a strong message and impact through a shorter video. This is where we can help you. 

Though we have the ability to create all forms of videos, presenting your brand in a short period of time can be done by us in an engaging and meaningful way.

• Segmented Video Formats

Different platforms and devices demand a separate type of video that will be suitable. On average, there are 7 video-watching devices acquired by US households, and it is important to make sure that the videos that are reaching these devices are compatible with them. 

This requires the right targeting and availability of video content in various formats. 

Both vertical and horizontal video content is viewed by users, and there is a slight negative impact on user experience and quality when unusual formats are played on their devices. With our expert team, we make sure that your video or ads are reaching the right people with the correct formats.

• Story Telling

Building trust is a vital element of brand building, and for this, many businesses utilize the story-telling method to create a belief and connection towards the brand. 

This doesn’t mean that every video will have long stories in it; rather, a story format is incorporated in the entire campaign or uploads, which is executed with the motive to conclude by promoting an emotional connection towards the offering. 

80% of viewers remember a video they watched in the past 30 days, showing how powerful storytelling is in video marketing strategy. DM Tech Labs creates a detailed plan covering brand message, consistency, visual elements, and much more that inspires and engages audiences.

• Shoppable Video

With so many choices and options available for the consumers, a bit of clumsiness or hard work, such as making them enter your profile or doing a web search, can tend to lose them. 

But let’s suppose you are promoting a product through a video marketing agency, and with that, the user has the option to click and directly explore it, which will lower the chances of losing them. 

TikTok Shop has been available for users in the US for months, and recently, Youtube has also provided creators to create shoppable videos. This is an alternative to the past times where you were required to download a separate app to purchase or have a shooting experience. 

With our help, this opportunity can be utilized effectively, as this will allow the users to explore your offering without stopping their frequent video. 

• SEO-optimized Videos

Whether it is uploading frequent videos or running a video marketing campaign, SEO practices are a must to keep in mind. 

Ad campaigns require investment, and if it is done without experience or lack of knowledge, it can lead to massive cash flow with fewer results. Similarly, regular posts also require hashtags and alt text that impact the reach and relevancy.

We can help you by effectively managing your budget and making sure that you receive the best possible result on your ad spend. Plus, our separate SEO team makes sure that the optimization is done with the right targeting strategies and key words. 

Why is it Important to Begin With Professionals?

When it comes to online marketing, there is no certainty of your content going viral. Uploading any contention on the internet means it now has a tendency to reach millions of people. 

In this situation, when your content is not up to the mark, there is a huge chance of negative impact and a lowered first impression towards the prospects. Ultimately, the audience will not be able to connect with your content, which will lead to very low engagement rates. 

If this happens frequently with your posts, then it will also impact the algorithm, which will not allow your content to reach a larger number of people. 

So it is better to start with professional help, as they will implement everything according to a systematic plan. 

Also, their extensive analysis ability enables them to immediately make changes whenever there are any issues like content quality or non-reliability. 

Why Choose DM Tech Labs for Video Marketing?

No matter how good or capable the business is. If it is profitable, you can say you’re just doing a social service. To prove this wrong, it is important to think about ROI before investing anywhere. 

If we talk particularly about video marketing, then it is a part of digital marketing, so obviously it will be better to work with a company that is experienced in the digital marketing industry and not only a video marketing agency. 

Though a video-creating agency can provide you with good-quality contents, what is the use of it if it is not reaching the right audience or gathering valuable engagements? 

But when you work with DM Tech Labs, you can expect everything involved in brand building through digital marketing. Our segmented teams and expert professionals can navigate the nuances of this landscape while promoting your business with multiple sets of expertise.

Conclusion

Factors such as pricing, experience, customer feedback, company reputation, and relevancy with your business requirements are all required to be assessed carefully before making any investment decision. Every important detail about the video marketing agency is usually available on the internet, and if you are heading toward the search for the one, you must visit DM Tech Labs.